Saw this a while ago. Oasis taught buskers of NYC their unreleased songs and went out into the streets of the city to play them.
Saw this a while ago. Oasis taught buskers of NYC their unreleased songs and went out into the streets of the city to play them.
Great simple interactive campaign that must have been cheap as sliced pieces of potato fried in a deep fat fryer.
Wouldn’t it be more refreshing and attractive to a younger generation to create a range of t-shirts to sell around this time of year than a poppy that you stick on yourself with a pin and lose the next day?
The BMW GINA philosophy is a concept car that goes beyond any concept car I’ve ever seen. It isn’t a finished article. It doesn’t arrive in one condition and stay that way. Instead it is perfected and adjusted by the driver for the driver. The shell is material not metal so not only does it look incredibly smooth and lighter but it allows the driver to set the width of the headlamps or the height of the fin (spoiler) at the back. The seat moulds to the drivers body and the steering moves to the perfect position without clunky levers or visible sliding mechanics.
Customisation like this is something the iphone has done too. If everyone starts with the same product but can add or take away functions or elements according to their taste and style people grow an emotional attachment to that device or machine.
The hidden park. Lovely little GPS based ARG game with elements of Augmented Reality to play with kids in the park.
Available on the iphone as an app now.
Really? I know every little helps and all that but it this really worth it? Install a few dead pixels and together we’ll save the world>because your large screen won’t use as much power>from the mains>from the power stations>that use the Earths resources>that are drying up>until there’s none left>and we all die.
I think just saving the energy wasted on creating the site would be sufficient.
The Bubble Project.
Ji Lee was working in advertising and got bored. Working on brands like Cheerios it’s pretty tricky to get a good idea (and he did have one) to ever see the day of light thanks to layers and layers of clients and quarterly marketing objectives and a 40 minute meeting discussing the difference between taste and flavour - he grew frustrated with the way the industry worked. He realised that if he actually wanted to do something creative and have a bit of fun he had to ‘Just do it’ himself.